“Authenticity is the new luxury”, Maskit

Maskit is a luxury fashion house with a unique origin, conceived in 1954 by Ruth Dayan, Maskit made contemporary luxury clothing utilizing traditional embroidery techniques from Hungarian, Yemenite, Bulgarian, Bedouin and Jewish artisans.

The resulting works of art created designs so luxurious and coveted that they were treasured by leading ladies - Audrey Hepburn was just one star who wore its famous Desert Coat - and were a staple of the stylish.. Collaborations with Christian Dior, Yves Saint Laurent, and Givenchy followed, as did a flagship store in New York City. 

Since taking over the helm in 2014, creative director Sharon Tal has designed Maskit several successful collections and shown internationally. Formerly head of embroidery at Alexander McQueen, she also interned under Alber Elbaz at Lanvin. Her appreciation for tradition is matched only by her attention to detail and willingness to reinvent.

The climate and history of Jaffa can be felt in all of Maskit’s creations, as can the 72 cultures that comprise it. It’s desert chic: the fabrics are soft and natural; the silhouettes, full; the colors, deep and exotic.

There are layers — of history and heritage — buried within the very warp and weft of the collections. If it’s an exaggeration to say that the brand has as much history as the land, it’s a slight one: Maskit boasts a story equal parts charity and charm.

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