Isabel Benenato was born in Naples. Isabel grew up in a family of creative people, her mother was a seamstress, and her grandfather, an artist who filled her family home with his paintings. Unknowingly she developed her own passion for drawing, art and design.
Benenato launched her first collection in Milano in 2008 with a focus on a mantra of simple and essential living. Benenato's overarching goal is to keep the brand small, truthful,and honest. Constant growth is not the brand's goal.
Her design is based on an imperfect perfection that encompasses the human being itself. The presence of black and white is fundamental in her collections. While black represent mystery and sensuality, white project light and purity. Her childhood, art, photography and music are the main sources of inspiration and that's why, over the years, her collections always seem to have a common thread that makes them very recognizable and different to current trends.
Isabel bases everything she does on respect for the enviroment starting with the materials used, to encompass the purest concept of ethics and respect for human value. All of the collection are manufactured in Italy with the intention to save and support her local community. Her product are made to last for years to come. The collections are seasonless, trend-proof, and offer the opposite of planned obsolescence, she doesn't build a product that will fall apart in a year.
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