Image by Jakob Owens
Image by Jakob Owens

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Liapull Cashmere was born in Genoa in 1947.Today, the company is one of the most advanced in precious yarn manufacturing and the tradition continues through the determination of Mirko and Fiorella Ghignone.

The union of tradition and experimentation gives rise to the AVANT TOI brand, produced and distributed by Liapull since 1994.

Characterized by a strong relationship between the art world and aesthetic research, Mirko, eclectic artist, established the brand through the application of his creative instinct to the medium of yarns and knits. A pioneer in cashmere evolution, he excels in technical experimentation and innovation of coloring.
Central to this process is the introduction of airbrush coloring that empowers each piece with authenticity and a unique, unrepeatable character. Through infinite combinations of shades and hues, each creation recounts its own particular story.

Breaking the rules in regards to stylistic and aesthetic standards is at the core of Avant Toi’s philosophy. A bridge between the classic concept of refinement and the charm of what is old and worn, in complete opposition to the customary conventions of the cashmere world.

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